2006 global digital camera shipments (updated)

This was posted in a previous post, but it has grown so much that it deserved its own post! First we start with the derivations from the numbers, and then with the hard numbers. Update 6/5/07: Added CNET Uk data source below.


Derivations from the numbers

Sony in 2006 handily beat Minolta in 2005

Nikon may have dropped in market share ranking, but over 20% of the cameras they shipped were DSLRs (much higher price than average digital camera).

Olympus and Pentax grew faster than the overall DSLR market, while Canon and Nikon grew less than the overall DSLR market (39%).

DSLR shipment percentages. This number shows the percentage of DSLRR shipments wrt to the overall camera unit shipments. Numbers were provided for these manufacturers:
* Nikon 21.6%
* Canon 12.5%
* Olympus 3.4%
* Sony 2%
* Overall digital camera market: 4.7% (5 out of 106 million)



Market Share Numbers

The numbers are in from Japan for the year 2006 according to the IDC report. Yahoo Reuters has the story. Also mentioned in the Panasonic dpreview forum by "Erik37".

Additional numbers provided by CNET (UK) (just added!)

So let's jump in and disect the numbers, comparing the whole year of 2006 to 2005!
The overall market grew 14.5% to 106 million units shipped.

1. Canon, 18.7% market share, 19.7m cameras, +23.3% increase in shipments. 2005 market share: 17.4%

2. Sony, 15.8% market share. 2005 market share: 15.2%

3. Kodak, 10.0% market share. 2005 market share: 14.2%

4. Olympus, 8.6% market share. 2005 market share: 9.8%%

5. Samsung 7.8% market share. 2005 market share: 3.8%. 2005 rank: #9. Needless to say this is very impressive!

6. Nikon 7.6% market share. 2005 market share: 7.9%

DSLRS were a hot growth segment, reaching 5.27 million and 39% growth

1. Canon, 46.7% market share. +30.7% growth. 2005 market share: 49.5%

2. Nikon, 33% market share. +35.9% growth. 2005 market share: 33.7%

3. Sony, 6.2% market share. 2005 market share: 0.0%

4. Olympus 5.9% market share. 2005 market share: 5.7%

5. Pentax 5.4% market share. 2005 market share: 4.6%

2006 Hard Numbers, overall market
1. Canon 18.7%, 19747351
2. Sony 15.8%, 16718209
3. Kodak 10%, 10567943
4. Olympus 8.6%, 9117141
5. Samsung 7.8%, 8281648
6. Nikon 7.6%, 8060250
*. Everybody else: 32.5%
*. Total 106 million shipments

2005 Hard Numbers, overall market
1. Canon 17.4%, 16030746
2. Sony 15.2%, 14024195
3. Kodak 14.2%, 13144883
4. Olympus 9.8%, 9089576
5. Nikon 7.9%, 7251566
*. Samsung 3.8%, 3546367
*. Total 92.3 million shipments


2006 Hard Numbers, DSLRs
1. Canon 46.7%, 2460339
2. Nikon 33%, 1740169
3. Sony 6.2%, 326240
4. Olympus 5.9%, 311116
5. Pentax 5.4%, 285932
*. Everybody else: 2.8%
*. Samsung 43000
*. Panasonic 36000
*. Total DSLR shipments: 5.27 million

2005 Hard Numbers, DSLRs
1. Canon 49.5%, 1882162
2. Nikon 33.7%, 1280172
*. Olympus 5.7%, 217135
*. Pentax 4.6%, 175112
*. Sony 0.0%
*. Everybody else: 5.5%
*. Total DSLR shipments: 3.8 million


Compact only (non-DSLR numbers
*. Grew 14% from last year, from 88.5 million shipments to 100.4 million
1. Canon 22%, 17.3 million units