Tuesday, June 5, 2007

2006 global digital camera shipments (updated)

This was posted in a previous post, but it has grown so much that it deserved its own post! First we start with the derivations from the numbers, and then with the hard numbers. Update 6/5/07: Added CNET Uk data source below.


Derivations from the numbers

  • Sony in 2006 handily beat Minolta in 2005
  • Nikon may have dropped in market share ranking, but over 20% of the cameras they shipped were DSLRs (much higher price than average digital camera).
  • Olympus and Pentax grew faster than the overall DSLR market, while Canon and Nikon grew less than the overall DSLR market (39%).
  • DSLR shipment percentages. This number shows the percentage of DSLRR shipments wrt to the overall camera unit shipments. Numbers were provided for these manufacturers:
    * Nikon 21.6%
    * Canon 12.5%
    * Olympus 3.4%
    * Sony 2%
    * Overall digital camera market: 4.7% (5 out of 106 million)



    Market Share Numbers
  • The numbers are in from Japan for the year 2006 according to the IDC report. Yahoo Reuters has the story. Also mentioned in the Panasonic dpreview forum by "Erik37".
  • Additional numbers provided by CNET (UK) (just added!)
  • So let's jump in and disect the numbers, comparing the whole year of 2006 to 2005!
    The overall market grew 14.5% to 106 million units shipped.
  • 1. Canon, 18.7% market share, 19.7m cameras, +23.3% increase in shipments. 2005 market share: 17.4%
  • 2. Sony, 15.8% market share. 2005 market share: 15.2%
  • 3. Kodak, 10.0% market share. 2005 market share: 14.2%
  • 4. Olympus, 8.6% market share. 2005 market share: 9.8%%
  • 5. Samsung 7.8% market share. 2005 market share: 3.8%. 2005 rank: #9. Needless to say this is very impressive!
  • 6. Nikon 7.6% market share. 2005 market share: 7.9%

    DSLRS were a hot growth segment, reaching 5.27 million and 39% growth
  • 1. Canon, 46.7% market share. +30.7% growth. 2005 market share: 49.5%
  • 2. Nikon, 33% market share. +35.9% growth. 2005 market share: 33.7%
  • 3. Sony, 6.2% market share. 2005 market share: 0.0%
  • 4. Olympus 5.9% market share. 2005 market share: 5.7%
  • 5. Pentax 5.4% market share. 2005 market share: 4.6%

    2006 Hard Numbers, overall market
    1. Canon 18.7%, 19747351
    2. Sony 15.8%, 16718209
    3. Kodak 10%, 10567943
    4. Olympus 8.6%, 9117141
    5. Samsung 7.8%, 8281648
    6. Nikon 7.6%, 8060250
    *. Everybody else: 32.5%
    *. Total 106 million shipments

    2005 Hard Numbers, overall market
    1. Canon 17.4%, 16030746
    2. Sony 15.2%, 14024195
    3. Kodak 14.2%, 13144883
    4. Olympus 9.8%, 9089576
    5. Nikon 7.9%, 7251566
    *. Samsung 3.8%, 3546367
    *. Total 92.3 million shipments


    2006 Hard Numbers, DSLRs
    1. Canon 46.7%, 2460339
    2. Nikon 33%, 1740169
    3. Sony 6.2%, 326240
    4. Olympus 5.9%, 311116
    5. Pentax 5.4%, 285932
    *. Everybody else: 2.8%
    *. Samsung 43000
    *. Panasonic 36000
    *. Total DSLR shipments: 5.27 million

    2005 Hard Numbers, DSLRs
    1. Canon 49.5%, 1882162
    2. Nikon 33.7%, 1280172
    *. Olympus 5.7%, 217135
    *. Pentax 4.6%, 175112
    *. Sony 0.0%
    *. Everybody else: 5.5%
    *. Total DSLR shipments: 3.8 million


    Compact only (non-DSLR numbers
    *. Grew 14% from last year, from 88.5 million shipments to 100.4 million
    1. Canon 22%, 17.3 million units

  • No comments: