Wednesday, August 1, 2007

Fauxtokina 2007: Detailed Speculation and predictions

  • What exactly is Fauxtokina 2007? "Fauxtokina 2007" is a name I made up. If the name sounds familiar, it should. Here's the story: Photokina is the biggest photography trade show that takes place in Koln, Germany every two years (2006, 2008, 2010). Usually manufacturers save their biggest announcements for that show (or the build-up before the show). A large number of new product announcements happen between July and late September in both Photokina and non-Photokina years. So I am naming that period (July-Sept) in non-Photokina years as Fauxtokina! (I hope this makes some sense).

  • Please note that I have no inside knowledge or access. All the speculations and predictions are done using publicly available information - and by reading tea leaves :-)

  • dpreview's Timeline has been a very helpful utility for this project!

  • The original Fautokina 2007 speculation and predictions (warning: very long) post has grown to an unmanageable and unreadable size, so I broke it up into smaller posts, one post per manufacturer. The content of the original post will be frozen as of 7/9/2007. All the updates will go to the individual, per manufacturer posts. The links to the individual posts will be listed here for easier access. You can also access everything I write about Fauxotokina 2007 using the label/tag Fauxtokina 2007

    Below you will find detailed speculations and predictions, broken down by manufacturer in order to keep the posts readable and manageable:

    You can also read my comprehensive predictions for Photokina 2006 at Photography Etc

    Last but not least, thanks to the Imaging Insider website for the link to the Fauxtokina 2007 posts!


    Erma said...

    Nicely Done. Saw your information at

    1001 noisy cameras said...

    Thank your for your comments! I hope this new approach is easier to read and keep track of.