Tuesday, July 24, 2007

New Kodak C513, 5mp CMOS sensor, 3x, and under $100

  • Buried among the excitement of the Panasonic FZ18 is the new Kodak C513, a very basic entry-level camera that becomes interesting because it uses Kodak's new 5mp CMOS sensor that Kodak recently talked about. The camera also features a 3x optical zoom lens, and is priced at under $100 MSRP. (Kodak said they were exiting the entry-level market. HA!).
  • Meet the Kodak C513: Uses a 5mp Kodak CMOS sensor, 3x optical zoom, 2.4" LCD, SD/MMC, AA batteries, under $100 MSPR price, coming out in August. It uses the KODAK KAC-05011 CMOS image sensor. It can even afford a "digital image stabilization" mode.
  • Kodak Press Release. A more detailed page from Kodak including specs. This page reveals a price of $80. Perhaps Kodak marketing was too embarassed to admit to a $80 price, so they wrote the press releases to say "under $100" which caused some speed-reading websites to report it as "$100 MSRP". Yes folks, you can have this camera for $80. And some cameraholics will buy it just out of CMOS-curiosity. The price will certainly not get in the way in this case :)
  • dpreview forum discussion of this here and here
  • More on this camera at dpreview which includes detailed specs, and PhotographyBlog, and engadget and digital trends, and Amateur Photographer UK

  • Opinion: A number of companies are eating Kodak's lunch, so they probably had to do this in order to maintain a respectable market share. Kodak managed to win 4-5 quarters in the US market a few years ago because it was the lowest price seller and the other manufacturers hesitated to introduce real low end models, perhaps worried about the cameraphones. But then one by one they came up with super cheap models. Samsung's S630 is 6mp, 3x at $100, Nikon L10 is 5mp, 3x at $100, even Canon has built-up it's super cheap A4xx series that's around $110-ish. And Sony has also made a market share grabber model, the S650 at $120-ish. I call all these cameras market-share grabbers for obvious reasons :)

    The camera is available at Amazon, Adorama and B&H Photo

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