Wednesday, August 1, 2007

Lessons in supply and demand: The new Pentax DA * lenses

Pentax has learned a lesson in supply and demand. The hunger for new high quality DA * lenses has so far exceeded the supply of those lenses beyond Pentax's expectations.

This is one of those half-full/half-empty situations. People who want to get these lenses right away may have to (impatiently) wait longer, and some people could be angry at Pentax for not measuring demand more accurately and planning accordingly. But on the other side of the coin, people can rejoice that the Pentax brand is alive and kicking, with people kicking down the doors to get these two relatively expensive Pentax lenses. Who are these lenses that have created a stir? The PENTAX smc DA * 50-135mm F2.8ED IF SDM and the PENTAX smc DA * 16-50mm F2.8ED AL IF SDM

The initial production output for these lenses was at 1000 per month each.


Christina said...

Have you seen a single shop actually sell these lenses or somebody actually buy one of them? I haven't, and believe me, I've been looking.
At least in the Netherlands, these lenses have never arrived. So to me it sounds more like Pentax is having trouble in actually producing the lenses than in coping with the demand.
I find this situation really a pitty for both sides, because I almost regret having chosen Pentax instead of Canon or Nikon.
Christina J., The Netherlands

1001 noisy cameras said...

Hi Christina, thank you for your comment.

Their monthly output was just 1000 per month for each lens. Given that there are many Pentax DSLR owners who want them, it's not a surprise they are hard to find. I don't know what the actual release dates are for every country, but if there was any delay in the production schedule, that would surely make the wait longer.

One German website/forum has posted comparissons between the 16-50 DA * and other Pentax lenses according to this dpreview forum discussion.

You are right, this is an unfortunate situation for people who want to get/use these lenses right away, but have to wait and wait. Although other brands (eg Nikon) had waiting issues with some of their new lens releases as well.