Wednesday, August 22, 2007

New Pentax Optio S10 and Optio Z10 digital cameras announced


While we are all waiting for the Nikon news, Pentax tries to steal the spotlight with the cutesy Pentax Optio S10 featuring a 10mp 1/1.8" sensor, 3x optical (38-114), 2.5" LCD, face detection, 110g, 250 CIPA LiIon. Initial monthly production output is 50,000 per month. Available in cool blue and silver. The S-series is back for Pentax! And the move to the 1/1.8" is a welcome change since the trend is for companies to go from 1/1.8" to 1/2.5", not the other way round. Some may think of the 10mp 1/1.8" Olympus Stylus 1000? In the US market, the S10 will be available exclusively (!) at Walmart for $250 in September. (How sad that Pentax of all companies is doing a Walmart exclusive deal!)

Details from DigitalCamera.jp. Direct link to Pentax Japan's press release (includes detailed specifications). Both links are computer-translated to english via Babelfish.

Also announced (not in Japan yet) is the Pentax Optio Z10, an 8mp 1/2.5", 7x folded optics optical zoom (38mm-266mm), face recognition, $250 in September. Some may think of the Casio EX-V7. What a coincidence, the Casio EX-V7 lens is also 38-266mm folded optics. Not to spoil the party, but the Casio V7 have been less than ...stellar. Details at CameraTown and Engadget, Lets Go and Yahoo. Do not confuse the Z10 name with the Pentax Z10 35mm film SLR of years passed!

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