Wednesday, September 19, 2007

News from Japan: Toshiba entrusted with Super CCD, Fuji Cameras moving to China

Digitalcamera.jp informs us that Fuji will be transferring production of digital cameras to their Chinese facilities around August 2008. Also the wafer process of the Super CCD honeycomb chip will be "entrusted" to Toshiba. More internal (in Japan) changes as well. It appears this will result in "cost competitiveness" and "functional strengthening".

Please keep in mind this is based on computer-translated text! The press release from Fuji Japan is here (computer-translated as well).

In other good Fuji news, they are increasing their sales estimates for 2007.


My Opinion Segment
Everything in this paragraph is only my opinion! The move to the dual SD/xD drive is paying off in terms of making the cameras more appealing to the general buying population! Now if only Fuji continues to release cameras with the 6mp "magic" SuperCCD sensor! If Sony is bringing out a new 6mp sensor because it has a "speed advantage", why should Fuji stop making the proven sensor with the "noise advantage"? And here, I'll give you some hints Fuji: Put the 6mp magic 1/1.7" sensor in the F50fd body, the E900 body, the S91000fd body. And a couple of re-issues: Re-issue the F31fd as F32fd by simply replacing the xD drive with the new xD/SD combo drive. Likewise turn the S6000fd into the S6100fd with the same changes (S6500fd to S6600fd for some other markets). Both are popular among photography enthusiasts and nearing cult status. There you have it! And Fuji, I haven't even asked you for a consulting fee for all these ideas :-)

3 comments:

Candy said...

I agree with you about the Fuji's.

I have been tempted by a couple of their models because of the super CCD- but I refuse to buy a camera that uses xD.

I've gone through compact flash, now SD, I am not buying a third type of memory- and a proprietary one at that.

You would think these companies would learn from some of Sony's fiasco's in that regard...

1001 noisy cameras said...

Indeed! Even though prices have fallen, it is really another unnecessary format! I'm glad they found common sense with the dual xD/SD drive!

Speaking of fiascos, I can't believe Olympus has yet to apologize (and fix) the requirement for an Olympus-branded card for the panorama feature!

Candy said...

"Speaking of fiascos, I can't believe Olympus has yet to apologize (and fix) the requirement for an Olympus-branded card for the panorama feature!"

Right you are!

I totally forgot about that corporate faux pas! LOL