Tuesday, March 18, 2008

New Sigma 50mm f1.4 EX DG HSM 35mm full-frame lens!

Sigma decided to give everyone a Saint Patrick's day present yesterday, by announcing a new 50mm f1.4 EX DG HSM lens. No, the lens will not be available in green, but if you would like a giant green lens, be prepared to dig(g) deep into your pocket!

The news was first picked up by dpreview. The new lens will be available in all flavors except Olympus. So fans of Canon, Nikon, Sony, Pentax and Shiguma can rejoice! Commentary on the new lens by Ryan Brenizer at Amazon Current.

More on this lens at AP UK (Amateur Photographer UK), Photography Blog, and DSLR Dad. DSLR Mom has not yet posted an update :)

And this is what the computer-translated Sigma Japan press summary says. There we find that this lens has nine feathers, and it will be shown at the PIE 2008 in Tokyo :) PIE is the Photo Imaging Expo.

We have not seen any price references, which is not uncommon with the way Sigma announces new products.

And this brings us to the following tutorial for Marketing people:

How to write a product announcement
A product announcement should have three basic things:
1) What is the product?
2) When will it be available?
3) How much will it cost?

Everything else should be optional. Sure, giant pictures are nice, sure long paragraphs of text no one reads are nice, but if you fail to include the three items mentioned above, your new product announcement has failed its purpose.

1 comment:

dSLR Dad said...

The dSLR Mom still has two kids under four that she is taking care of. Sleep is her biggest priority right now.