Friday, July 4, 2008

New Top Camera Sellers Charts (Olympus in the Top 10)

We have a new installment of our on-going soap opera that is the Amazon Top Selling Digital Camera Charts. If you want to avoid the spoilers, jump to the new Best Sellers Charts now! If this is your first visit, check the "About" page at the Charts page for more details. Spoilers below!

Olympus back-to-back Top 10 appearance: The very tempting price of $200 was enough to keep the Olympus Stylus 770SW in the Top 10. If it wasn't for the xD memory card, this shockproof and dustproof and freezeproof camera could have easily been in the Top Five, if not the #1. Olympus, wake up and smell the Fujifilm roses :)

Canon DSLRs: While Nikon is winning the buzz wars (once again) with the D700 announcement, the Canon 40D is a quiet workhorse both in the hands of photographers and in terms of sales. The two 40D kits are in the top 10 and top 20 respectively, and for cameras that cost $1100 and $940 this is no small feat... The strategic price drop of the Digital Rebel XSi 450D close to $800 keeps the XSi "hot", and without a direct Nikon competitor, it's smooth sailing for the XSi, at least among Amazon buyers...

Nikon D700 impact on the D300: While it's obviously way too early to tell, so far, both Nikon D300 kits have pretty much remained in the same region of the charts, both are in the Top 50, which is no small feat considering their prices.

Nikon DSLRs: The Nikon D60 with the 18-55 DX VR lens is getting closer to the psychological $600 barrier. With the D40 slowly fading away as 6-megapixels make it look un-tempting in the eyes of the big chain store buyers (although Ken Rockwell said the D40 is good enough for most people), the D60 is becoming the new entry-level and is no doubt trying to position it self competitively for the lucrative holiday shopping season where 40% of digital cameras are sold in just two months (November, December)...

Top non-Canon/Nikon DSLRs: The Pentax K200D kit just squeezes in the Top 50, followed one step behind by a new entry in the Top 100, the just released Olympus E520 with the 14-42 kit lens. And what a coincidence, their sale price is very similar, both at around $550 (Pentax price after the mail-in rebate).

The HyperZoom Wars: Once in stock and under $300, the Panasonic FZ18K is a popular seller, remaining in the Top 20 for the second chart in a row, and leaving the other hyperzooms of 2008 in the dust. The FZ18K does have a price advantage over, but it is an older camera... the next in line is the Olympus SP-570uz at #40 flirting with the $400 price point... Next is the Nikon P80, just barely in the Top 50.

If you almost give it away... ...they will buy it. Samsung is offering their entry level S860 for around $90, and people are scooping it up. That's one quick way to build up market share. This is a camera with an 8mp 1/2.5" sensor, 3x optical zoom, 2.5" LCD, SD card and AA batteries. The black version is a new entry in the Top 20! And if you think that was cheap, the red version of the S73 is offered for $74... Meanwhile not to be outdone, Kodak is offering their whole Cx13 line-up (C813, C713, C613) under $100 as well. Oh Kodak, weren't you getting out of the entry-level business? :)

Celebrate Diversity: This is one of the most diverse charts in terms of brand names represented, with Canon, Nikon, Panasonic, Olympus, and Samsung in the top 25.

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