Wednesday, August 27, 2008

Horrible move by Canon

Canon just lost a lot of "internet cred". Apparently they are trying to essentially shut down Canonrumors.com. They have sent them a cease-and-desist letter. This is a sad move by Canon.

It's fascinating that companies have thousands of employees, yet very few understand how online communities work or how the internet works.

They are trying to effectively shut down a website that is part of their online community, mostly comprised of their own hardcore fans and photographers. These are the everyday evangelists for the Canon brand. Their loyal photographers are much more effective in promoting Canon on a daily basis than "traditional" tired TV ads with tennis players and super models. Way to go Canon.

Bad PR move, bad strategic move, bad marketing move, bad move on all accounts.

But there is time to make it right Canon, no damage done yet...

And while you are at it Canon, please feel free to add spotmeters to all your DSLRs :)

10 comments:

Juha Haataja said...

I agree that the legal departments are sometime blind to other implications (cf. Apple and their closing down rumour sites). I hope this is settled in a reasonable manner.

Alex G said...

The company might have thousands of employees, but it's run by 3-5 old farts who have no idea what "new media" means.

Trust me... I've worked for national telcos and those people have absolutely zero clue when it comes to things like that... and you can't possibly expect an immovable object like Canon to be any smarter than a telco.

Legal departments aren't blind to anything, they just simply execute orders. Funny thing is, people who do the actual work at those companies do understand most of the time that the company is run by idiots.

RiceHigh said...

Shame on Canon! And sad for their utter stupidity!

Thrae said...

It's most likely due to trademark law - if you don't make a show of protecting your right to use your name, etc, then you lose your claim to it. Those laws really need a rewrite.

groovehouse said...

Et tu, Canon?

Bryan said...

Instead of trying to shut it down, they should help it grow and even feed them leaked information of new products. Then the website will gain viral growth and thus promote Canon products better than any little ad spot could do. If anyone at Canon is reading this... oh wait, that's obviously not the case since they don't seem to know what the internet is.

Kelly said...

Wow, that's just like Metallica suing their fans... but no one has stolen anything here or hurt profits. In fact, www.canonrumors.com builds hype to Canon's products to help increase sales.

Canon, that's just messed up.

1001 noisy cameras said...

Great points! This is the core of the Canon fan club, that's just about the worse way to treat them.

Julio Cesar said...

well, they jus DID IT , WE Cannot access anymore Canon Rumors

1001 noisy cameras said...

Are you sure? It could be just a server glitch or a server update...

Even Amazon.com went down in 2009, and they have worldwide server farms.