Tuesday, August 26, 2008

New Canon E-series puts the "E" in entry-level

Perhaps in an attempt to boost the profile of the A-series, Canon has decided to move the bottom of the A-series (eg the A4xx models) to a new line, the E-series. Yes, same series name Pentax uses for its entry-levels and judging by their look, perhaps the same (or similar) OEM.

It looks like Canon has bought a boatload of 10mp 1/2.33" sensors, because that's what the first E-series model, the E1 has. It also has a 4x optical zoom lens, 2.5" LCD, face detection of course, and adorable "Barbie-cam" looks.

And it's a good thing Canon is doing this because these cameras look very entry-level and would have embarrassed the A-series legacy. These are targeting the absolute beginners, but what they really show is that Canon is not going to let Kodak and Samsung go unchallenged in the sub-$100 market segment.

One would have thought with camera phones everywhere, and improving webcams, camera companies would have shifted upwards, but apparently that was only a temporary trend, it looks like everyone is coming back to the entry-level again. These put the "M" in market share.

Despite its toycam looks, this camera will sell at $200 around September. But at least it has an optical tunnel viewfinder!

Coverage on the net
There is a mild controversy brewing. Who is this camera for? ;-) It's for teens and tweens says Adorama. No, it's for the ladies says CrunchGear.

A recap at DigicamReview, and press release at DC Views

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