Sunday, August 24, 2008

New Olympus Stylus 1050SW and 1040

Olympus continues to add new models to its Stylus line-up and this explains the hole in the numberic sequence when the Stylus 1060 was announced a few days ago!

Meet the Stylus 1050SW

We start with the brand new 1050SW, which follows up on the 1030SW which was announced at PMA 2008. Yes, a six month cycle, although the models will likely run together for a while before the older model disappears.

Press release from Olympus USA at the Imaging Insider.

Needless to say, the camera has the 10mp 1/2.33" sensor, but adds a 3D accelerometer with tap controls which will make it a popular model among Engadget fans.

As usual it has shockproofness, waterproofness, freezeproofness, but no idiotproofness yet :)

Comes with xD plus a microSD adapter. The battery is obviously a LiIon LI-42B, and it will come out in October for about $300. Available forpre-ordering in five colors at Amazon with an October 31 estimated shipping date.

Meet the Stylus 1040
Meanwhile the new 1040 (press release at Insider, offers the slimmest yet Stylus camera. This is clearly targeting the trendy, fashionable and high-tech crowds as it looks sleeker than the previous "shiny silver" Stylus models. This could give the Sony T-series a run in terms of looks and style.

Needless to say it has a 10mp 1/2.33" sensor, a 3x optical zoom lens, 2.7" LCD, TruePIC, but no image stabilization, and no PSAM. The LI-42B lion battery is estimated at 180 CIPA. Memory card is the xD with microSD with the use of MASD-1.

By continuing to ignore the SD/SDHC memory card, Olympus is risking sales and market share. With things getting more and more competitive, the xD card is short-circuiting the Olympus model chances when the consumers compare them with dozens of other models from the competition that support SD/SDHC/MMC.

Unlike Sony with its proprietary Memory Stick Pro Duo, Olympus has neither the clout nor the vertical product line to support a memory card format that exists for just Olympus and select Fuji digital cameras. This just does not compute!

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