Friday, August 15, 2008

Numbers: DSLR Market Share in Japan, H1 2008

We haven't done a "Numbers" update in a while, but today while surfing around we noticed a discussion in the dpreview forums of the DSLR Market Share in Japan for the first half of the year, according to data provided at (in Japanese).

The battle for the #1 spot is fierce, the difference between Nikon and Canon is an amoeba, and probably smaller than the margin of error. But ultimately Canon fell a spot meter short ;-) Nikon is ahead by 0.1% market share point! Fight on!

Sonoltalpha has the #3 spot, with 8.6%, almost double that of Pentax, while Olympus is about 1% ahead of Pentax.

If you pull out your calculators, you will notice that this leaves about 0.4% for everyone else, Fuji, Sigma, Panasonic, Leica, Samsung, etc. Yikes!

While Canon can celebrate having spots #1 and #2 with their then-latest Digital Rebels (450D/400D), it is very painful for Canon when the combination of 5D Mark I and the 1Ds and 1D Mark III along with remnant 30D and 350D (XT) stock can barely amount to 1.8%, while Nikon's D300 alone has a 4.4% market share. STREAM-ROLLED?

Meanwhile Nikon has about 1% left when the D40, D40x, D60, D80 and D300 are counted. This is likely shared between the D200 and D3, since the D700 was not available in H1::2008.

Among the non-Canon/Nikon DSLR models, the Sony A350 leads the way, followed by the Sony A200. This suggests that neither Olympus or Pentax have a dominant DSLR model, but rather more diverse sales. This can be good and bad. A blockbuster model can raise product awareness across the product line (see what the TZ3 did for the Lumix models), but on the other hand, having more than one camera that does well is not a bad idea either.

What do you think of these numbers? [permalink]

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